Product discovery breaks in small ways that cost real sales. In this fireside chat, Chuck Haling sits down with Phil Twigg to explore how M and M Direct closed discovery gaps in product data feeds, made products easier to find, and sped up the path from discovery to sale. Expect practical steps, simple diagnostics, and stories from the front line. The focus is on what worked first, where to look next, and how to keep progress going.

What you will take away:

• Practical ways to enrich product data and add useful signals so the right products show up in the right places
• Light, low-risk tests that show early signs of improvement, and how to keep wins coming
• How to spot where discovery fails, and decide if the issue is feed quality, on-site search, or recommendations

Level: Manager, Head of Ecommerce, Digital Director, Marketing Director