Platform-perfect: Creating paid eCommerce content that converts - Fireside chat
24 Sep 2025
Future of Digital Marketing Stage
For performance marketers, ecommerce leads, digital content teams, and brand strategists that want to master platform-specific creative, adapt content for ROI, and scale paid media strategies effectively.
Paid content can’t be one-size-fits-all, what engages on TikTok might flop on Meta or Pinterest. In this session, a senior leader from Dr. Martens shares how the brand builds and adapts content tailored for each platform without losing authenticity. Learn how they test, evolve, and scale creative that resonates globally and performs commercially.
What you can expect to takeaway:
- Insights into how Dr. Martens approaches paid content across TikTok, Meta, Google, Pinterest & more
- Tips for adapting creative across touchpoints without diluting your brand voice
- A practical framework for testing, optimising, and scaling content with performance in mind
Level it's for: Manager / Head of / Director
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