Made-to-measure: How to design and build a bespoke eCommerce platform for a product with more than 6,000 variations - Case study session
24 Sept 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
B2B
Talent & Teams
B2C
General eCommerce Insights
THE FUTURE OF DIGITAL COMMERCE STAGE
Branding & Content
Technology & Innovation
For eCommerce professionals, enterprise marketers, and digital leaders, working with complex or customisable product sets, who want to simplify online experiences without sacrificing functionality.
The session will cover how a global homewares leader unified two eCommerce platforms, with 6,000 product variations, into a single, scalable DXP - simplifying purchase journeys and reducing cost of sale.
What you can expect to take away:
• The value of composable and headless architecture in scaling eCommerce
• How to design intuitive customer journeys for highly customisable products
• Why B2B purchase journeys deserve the same investment as B2C
Level: Executive / Manager / Head of / Director
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