Is social commerce the future or just a fad? - Panel session
24 Sept 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2B
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
Measurement & ROI
Data & Privacy
Technology & Innovation
General Marketing Insights
For marketers, ecommerce leaders, and digital analysts who want to evaluate the long-term viability of social commerce, understand how to measure its effectiveness, and navigate the data privacy challenges that come with it.
Social platforms like TikTok, Instagram, and Facebook are rapidly evolving into commerce engines, with features like live shopping and in-app checkout transforming how consumers buy. But as the hype builds, important questions arise: How do we measure success in this new environment? And how do we handle growing concerns around user data and platform control?
What you can expect to takeaway:
- How to define and track KPIs for social commerce performance across platforms
- The impact of data privacy regulations on targeting, attribution, and customer trust
- What brands need to consider before handing over their customer experience to third-party platforms
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