For marketing leaders, brand innovators, and digital transformation professionals who want to understand where AI is actually driving results — and where it’s just buzz.

With every platform promising AI-powered performance, it’s harder than ever to separate innovation from noise. This panel cuts through the hype to spotlight real-world applications of AI that are moving the needle in marketing and digital commerce. Hear from brands putting AI to work in customer experience, creative, and analytics — and learn how they’re measuring impact.

What you can expect to takeaway:

• Clear-eyed examples of how leading brands are using AI today
• Questions to ask when evaluating new AI-powered tools and partners
  Tips to avoid common traps and drive sustainable innovation