For CMOs, marketing leads, and digital teams who want to cut through the noise, see what’s actually delivering results, and make smarter decisions on where to invest.

 

AI and new tech promise big things, but how much of it really delivers? With constant pressure to stay ahead, it’s easy to get caught up in the hype.

 

In this honest session, marketing leaders share what’s worked, what hasn’t, and what’s worth watching. From generative AI to automation tools, we’ll explore how brands are using tech to drive impact and where it’s falling short.

 

Whether you're trialling new platforms or rethinking your tech stack, this session will help you focus on what matters most.

 

What you can expect to take away: