For eCommerce leaders, customer experience professionals, and payment specialists that want to localise effectively, understand regional preferences, and improve conversion through customer-led strategy. When expanding payment options into the German market, Jaime Hill (previous eCommerce Director for the likes of Monsoon, Oak Furnitureland & Avis) and her team discovered by actively listening to customer service feedback that local customers preferred a different payment method. By partnering closely with CS teams and a payments provider, and securing leadership buy-in, they were able to implement a localised solution that increased authorisation rate from 50% to over 85% in one week post launch. Plus made it possible to switch things on and off, from region to region. Join Jaime as she takes you through her process to success and ultimately happy customers. What you can expect to takeaway: