How to de-silo your marketing data - Panel session
25 Sep 2025
Advanced Data, Insights & Personalisation Stage
For marketing leaders, data analysts, CRM professionals, and digital strategists that want to connect the dots across platforms, unify customer data, and build a more cohesive, insight-driven marketing strategy.
Disconnected data means disconnected experiences. When marketing data lives in silos, across channels, teams, and tools, brands miss out on crucial insights and waste opportunities to engage smarter. In this panel, marketing and data leaders come together to explore how to break down these silos, integrate tech stacks, and turn fragmented data into unified customer intelligence. Expect practical advice and real-world wins (and lessons learned) from brands who’ve done the heavy lifting.
What you can expect to takeaway:
- How to identify and address common data silos across marketing
- Approaches for aligning teams, tech, and metrics under one view of the customer
- Tools and frameworks that enable smarter segmentation, targeting, and personalisation
Level it's for: Manager / Head of / Director
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
.svg){kind=logo}
){kind=logo}
