Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

2025 Conference Programme

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H&M's digital shift: Smarter data, transparent products & scalable sustainability - Solo session

24 Sept 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
B2C General eCommerce Insights THE FUTURE OF DIGITAL COMMERCE STAGE Growth & Customer Acquisition Technology & Innovation Digital Differentiation
H&M's digital shift: Smarter data, transparent products & scalable sustainability - Solo session

For retail leaders and digital transformation specialists who want to understand how strategic data management and AI can drive sustainability and operational efficiency.

H&M Group is transforming retail by reimagining product data as a strategic asset. Through intelligent technologies and transparent systems, they're breaking down traditional barriers between product management, sustainability, and customer experience, creating a more agile and responsive business model.

What you can expect to takeaway:

-        How AI and Product Information Management (PIM) can accelerate product launches and localisation

-        Strategies for using data transparency to build customer trust and support sustainability goals

-        Innovative approaches to integrating technology with sustainable business practices

Speakers
Adam Ull, Senior Product Manager - H&M Group

With thanks to our sponsors & partners...