Going global, getting burned: The biggest mistakes eCommerce brands make when expanding internationally - Panel session
25 Sep 2025
THE GLOBAL GROWTH AND FULFILMENT STAGE
B2B
B2C
Operations & Logistics
Growth & Customer Acquisition
Branding & Content
Digital Differentiation
For eCommerce leaders, DTC marketers, and brand strategists that want to learn from failed global launches, understand how to adapt to local markets, and create scalable international strategies without losing brand equity.
Expanding internationally can unlock exponential growth or deliver costly failure. From misreading market signals to logistical missteps and cultural tone-deafness, this session unpacks eCommerce expansion flops and the hidden lessons behind them. Learn what not to do, and how to build smart, scalable global strategies that actually land.
What you can expect to takeaway:
- The top mistakes brands make when launching in new markets
- Real-world case studies of brand failures and what caused them
- A checklist for planning smarter, culturally-aware international rollouts
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