Endurance & enterprise: Building a resilient eCommerce brand with CleanCo - Panel session
25 Sep 2025
THE HEADLINE STAGE
For entrepreneurial leaders, eCommerce managers, and brand builders aiming to learn from business resilience at scale, and how to connect purpose, performance, and operational excellence in digital retail.
Spencer Matthews embodies resilience, in 2024, he earned a Guinness World Record after running 30 marathons in 30 days across the Jordanian desert, and is now attempting seven Ironman triathlons across seven continents in his “most dangerous challenge” yet. His journey of endurance is mirrored in his business, CleanCo, a pioneering non‑alcoholic spirits brand. Alongside CleanCo’s Global CMO Sophie Brisbourne‑Rhodes, they’ll unpack the connection between mind, method, and market, sharing how CleanCo’s unwavering commitment to quality and global expansion informs a resilient eCommerce model.
What you can expect to takeaway:
- How personal resilience, setting audacious goals and being comfortable in discomfort, translates into scalable business leadership
- Strategic lessons from CleanCo’s product evolution, from category creation to winning award‑winning taste and international listings
- Marketing and ops strategies that align product innovation, brand positioning, and digital commerce, as led by a seasoned CMO
- How CleanCo balances rapid growth across retail, eCommerce platforms, and global markets, with quality, purpose, and community
- A shared mindset for business resilience: Combining athletic grit with agile brand leadership
Chairperson
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