Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

2025 Conference Programme

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Building responsible AI: Governance, licensing and content integrity in the age of automation - Solo session

24 Sept 2025
THE AI-POWERED MARKETING STAGE
B2B B2C THE AI-POWERED MARKETING STAGE Data & Privacy Branding & Content Technology & Innovation
For legal, compliance, content, and AI strategy leaders who want to ensure ethical AI deployment, uphold content integrity, and establish governance frameworks that support innovation without compromising responsibility.
 
As AI reshapes the content landscape, responsible implementation is no longer optional, it’s foundational. This session explores how legal, technical, and strategic leaders can work together to build ethical AI systems, support accurate attribution, and navigate emerging licensing and compliance frameworks. Learn how to balance innovation with accountability and ensure AI respects content ownership, user trust, and regulatory expectations.
 
What you can expect to takeaway:
  • Strategies for building cross-industry collaboration around responsible, explainable AI
  • Key considerations for AI licensing, attribution, and compliance auditing
  • How to protect intellectual property and content integrity as AI becomes more deeply integrated into publishing and media
  • Practical approaches to aligning legal and technical governance in AI-driven environments
Speakers
Pascal Hetzscholdt, Senior Director, AI Strategy and Content Integrity - Wiley

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