Building a winning cross-border eCommerce strategy for the US market - Panel session
24 Sep 2025
THE GLOBAL GROWTH AND FULFILMENT STAGE
B2B
Measurement & ROI
B2C
Operations & Logistics
Revenue Optimisation
Growth & Customer Acquisition
For marketers, ecommerce experts, logistics and fulfilment specialists that want to learn how to enter the US market successfully, understand regulatory and operational challenges, and create a scalable and profitable cross-border eCommerce strategy.
Expanding into the US is a major ambition for many eCommerce businesses, but the road is full of regulatory, operational, and cultural hurdles. With trade policies shifting unpredictably, driven by recent moves like the abrupt changes to tariffs under the Trump administration, brands need strategies that are agile, resilient, and prepared for volatility. In this session, we’ll explore how to safeguard a cross-border strategy, from adapting your product and marketing for American consumers to navigating fulfilment, customs, and ever-changing trade regulations and highlight the critical success factors that help brands thrive across borders.
What you can expect to takeaway:
- Key operational, legal, and commercial factors to evaluate before entering the market, especially under evolving trade policies.
- From warehouses to last-mile delivery, what you must optimise to delight US customers and avoid disruption.
- Tactics to localise your offer, build brand credibility, and convert American audiences effectively even amid economic and regulatory turbulence.
Chairperson
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