Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

2025 Conference Programme

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Black Friday 2025: What can we expect this year? - Solo session

25 Sept 2025
THE OPTIMISATION STAGE
B2C Measurement & ROI General eCommerce Insights Revenue Optimisation THE OPTIMISATION STAGE General Marketing Insights
This session covers all the opportunities and expecations for the biggest discounting event of the year. Information on when you should start your Black Friday campaign, what level of discount works best and which product categories successd the most
For marketers and ecommerce professionals who want to create a successful Black Friday campaign.
 
What you can expect to takeaway:
- Discover what sells well over the Black Friday period
-Learn if you should start your campaing earlier or later this year
- Understand patterns in discounting and conversion bottlenecks
 
Level it's for: Manager and above
 
Speakers
Matthew Walsh, Director of Data & Retail - IMRG

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