Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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Black friday 2025: What can we expect this year? - Solo session

25 Sep 2025
THE OPTIMISATION STAGE
B2B B2C Measurement & ROI General eCommerce Insights Revenue Optimisation
This session covers all the opportunities and expecations for the biggest discounting event of the year. Information on when you should start your Black Friday campaign, what level of discount works best and which product categories successd the most
For marketers and ecommerce professionals who want to create a successful Black Friday campaign.
 
What you can expect to takeaway:
- Discover what sells well over the Black Friday period
-Learn if you should start your campaing earlier or later this year
- Understand patterns in discounting and conversion bottlenecks
 
Level it's for: Manager and above
 
Speakers
Matthew Walsh, Director of Data & Retail - IMRG

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