CPCs on the up. How to keep your google ads working hard - Solo session
25 Sep 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2B
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2C
Revenue Optimisation
For performance marketers, Google ads specialists and marketing managers.
CPCs are rising, placements are shrinking and AI is reshaping the SERP but your Google Ads don't have to suffer. This session breaks down what's driving the costs increases how to spot them and the practical steps you can take to keep performance strong.
Key Take Aways:
Point 1: What's really driving the CPC increases in 2025.
Poitn 2: Practical actions to offset higher CPCs.
Level it's for: Executive/Manager/Head of
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