Beyond last-click attribution: Unlocking advanced insights with conversion and search lift studies - Solo session
25 Sep 2025
Advanced Data, Insights & Personalisation Stage
This session is ideal for performance marketers, eCommerce experts, and marketing managers looking to improve attribution modeling and gain deeper insights into campaign performance beyond last-click data.
- Learn how to use conversion lift and search lift studies to track incremental impact.
- Understand why traditional last-click attribution can be misleading and how to move toward more data-driven decision-making.
- Create more effective campaign measurement frameworks to optimise paid media strategies.
Traditional last-click attribution oversimplifies the customer journey, leading to underinvestment in high-impact channels. By leveraging conversion lift and search lift studies, marketers can measure true campaign effectiveness and make more informed budget decisions. This approach leads to better optimization, smarter spending, and greater marketing ROI.
What you can expect to takeaway:
- How to set up and interpret conversion lift and search lift studies
- Practical strategies for moving beyond last-click attribution
- Actionable insights to improve budget allocation and campaign performance
Level it's for: Executive/Manager/Head of/Director
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