For ecommerce leaders, digital marketers, and website optimisation specialists who want to build strong first-party customer relationships, personalise journeys, and reduce reliance on third-party marketplaces.

 

As an award-winning multi-channel retailer, Marco Paul is making a strategic shift, from high-volume third-party selling to building a direct-to-consumer brand experience powered by first-party data. In this session, learn how Marco Paul is redesigning its website to capture more valuable customer data, personalise journeys, and increase the share of direct orders. From browsing to checkout, discover how they’re transforming one-time buyers into loyal brand advocates.

 

What you can expect to takeaway:

• Best practices for capturing high-quality first-party data through your ecommerce site

• How to build a user journey that encourages data sharing through relevance, trust, and value

• Tactics for increasing direct order volume by optimising website UX and content

• Insights into personalisation techniques that boost retention and repeat purchase

• Lessons from Marco Paul’s move towards in-house control and brand-first thinking in a multi-platform world