Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

VIP Session


The Rulebook of Creating a Social-First Brand

18 Sep 2024
The Headline Stage
For marketers that want to learn how to build a strong social media strategy, understand the impact of social-first marketing and create cultural movements. From hard-launching a parasocial relationship with Dua Lipa to walking the red carpet at the Barbie premiere, Duolingo has become a leader in churning out viral content. On TikTok, Duolingo’s account grew organically from just 50K followers to 11M+. Look into a creator-first brand and how Duolingo’s social presence transformed #brandtok. Although not everyone has an unhinged mascot, the lessons Duolingo has learned can apply to any brand! Get a look at Duolingo's Rulebook to sustain momentum across audiences.
What you can expect to [learn/takeaway]:
- What it takes to build a social-first brand
- How Duolingo flipped the script on traditional marketing and created an influx of new users
- The impact of empowering a new generation of marketers
Zaria Parvez, Senior Social Media Manager - Duolingo
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