Digital commerce is experiencing a pivotal moment, and, in this ever-evolving ecommerce landscape, business decisions have shifted from relationship-based to data-driven where algorithms reign supreme.  To be effective, a combination of traditional omnichannel retail strategies and new growth models such as voice, social and visual commerce, influenced by the explosion of AI, is required.  

Inspired by the concepts from Byron Sharp’s book, “How Brands Grow”, VML/ WPP will explore the pivotal roles that mental, physical, and now digital, availability play in winning the digital shelf game, and discuss how Mars Foods has embraced commerce transformation enhanced by AI-driven strategies to fuel creativity, connection, and conversion.