Co-located with eCommerce Expo

24 - 25 September 2025
ExCeL London

24 - 25 September 2025
ExCeL London

VIP Session

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Future of Commerce at H&M: Leveraging Data and AI for Growth

19 Sep 2024
The Headline Stage
H&M’s flexible architecture distributes product data across all digital touchpoints worldwide. We integrate search, SEO, social media, and asset metadata to support our growing assortment and increase store touchpoints. By enhancing our enrichment process with customer data and AI insights, we aim to boost revenue by deeply understanding our customers.
Chairperson
Andrew McClelland, Head Of Industry Insight - IMRG
Speakers
Adam Ull, Global Product Information Lead at H&M | Public Speaker | Ex Amazon - H&M
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