Advertising is changing. Uncertainty has risen. The very foundation of targeting and measurement is crumbling. Yet digital spend continues to rise. So what is going on? This theatre will bring the best minds in media & advertising together in one space, to unpick the trends of 2020 and ask… what will this new decade bring?
- Third party cookies (what comes next?)
- The (lack of) future for RTB
- Trust & transparency
- Addressable TV
- The future of the agency model