Topics & Theatres 2020
An insight into our joint TFM & ad:tech 2020 programme
Media & Advertising
Join some of the biggest brands, agencies, media owners and technology companies as they discuss how the media and advertising landscape continues to evolve. Topics include the future of TV, publishing, programmatic, OOH, data-driven targeting and multichannel advertising campaigns.
Brand & Content
In 2020, it’s not as simple as clicks and impressions. It’s time to be inspired. Welcome to our brand new theatre. From industry giants to challengers, we’re finding out how you’re using tech to cut through the noise. From creativity and storytelling, to purpose and identity. Engage your minds, engage with technology, and engage your audience.
Data Insights & Analytics
Marketers have more data than ever before. This theatre looks at how to translate all of this data into concrete initiatives that drive growth. From acquiring and managing, to employing and analysing the right data, dive into our theatre where brands reveal the innovative insights that deliver the best results.
Marketing Personalisation & Engagement
Personalisation is key to connecting with the customer. Delivering a better experience through intelligent application of data insights allows marketers to create targeted experiences that better resonate. Join this theatre to learn how to drive loyalty in the long run, regular engagement, multichannel marketing.
Marketing Automation & AI
In an era when customers are demanding hyperpersonalised experiences, AI enables marketers to better engage and connect with their customers. AI is taking marketing to the next level, allowing brands and retailers to nurture leads, capture information and automate offers and advertisements. Join this theatre to learn how to level up your marketing.