In association with

Ad Tech

CO - LOCATED WITH:

25th - 26th SEPTEMBER 2019  |  OLYMPIA

THEATRE OVERVIEWS

THEATRE OVERVIEWS

An insight into our 2019 programme

Our inspirational 2018 programme for both Technology for Marketing and ad:tech London was one to remember and our biggest and best to date with over 100 sessions across 12 theatres across two days. We have worked hard to deliver a world class line up of speakers as well as in-depth speaker interviews and insights into what makes these industry leaders get out of bed each morning!

Keynote Theatre

Head to the Keynote for an action-packed two-day programme of cutting-edge presentations, case studies and debates. Encounter leading brands and industry thought leaders leveraging our digital economy to drive sales, increase customer engagement and stay relevant in an ever–connected world! A priority agenda for those with a keen eye on the latest innovations and tech trends shaping the future.

Topic areas include

  • Leadership and Culture        
  • Brandtech        
  • Data-driven insights        
  • Digital Disruption

Content & Social Strategy

Pick up the best tips and takeaways to inspire your content and social media strategies. From creation through to distribution, refine your content marketing game plan to grow your business and engage your audience. Discover why localisation and personalisation are bedrock tactics and hear from key decision makers on the latest tools and trends in improving the delivery of your social media content and campaigns.

Topics include: 

  • Quality Content        
  • Content Distribution        
  • Video        
  • Data-Driven Content        
  • Social Media

Customer Experience & Engagement

Advances in technology and new business models are leading to fundamental changes in the way marketers can engage with their customers. Hear from the experts leading the charge in customer experience and engagement tactics across an insightful series of presentations, case studies and panel discussions. Pick up key takeaways and be inspired to innovate and disrupt your CX strategy!

Topics include: 

  • Collaboration & Comms        
  • Real-time Experiences        
  • Mobile        
  • Customer Centricity        
  • B2B        
  • Social Media 

Marketing Automation, Email & Multichannel

Today there is no limit to the number of channels available to marketers, including engaging with consumers through physical promotions, websites, email, mobile, social or direct mail. Factor in the number of unique devices used daily by the average customer – it is no surprise that it is a struggle to keep up! Join this programme and learn how to guarantee a seamless experience across all touch points, measure effectively across multiple channels, scale your investments, and ensure relevancy.

Topics include:

  • Email Strategy        
  • Automation/AI/Chatbots        
  • Multichannel        
  • Customer Centricity        
  • Predictive Lead Scoring        
  • Conversion Rates        
  • Consistent Message        
  • Data-driven Marketing        
  • GDPR

Madtech Innovation

Join our dedicated innovation and future thinking track to explore emerging technologies, ideas, and disruptive strategies. New technologies are breaking into the industry at lightning pace, adding value and improving efficiencies like never before. From AI to blockchain, from VR to AR, head to this exciting new theatre to hear how leading brands are using innovative advancements to take their marketing efforts to new heights.

Topics include:

  • Digital Disruption        
  • Future Trends        
  • Emerging Tech        
  • Innovative Leadership        
  • Blockchain        
  • Voice    

Media & Advertising

Advertising and the media landscape continue to transform at a frightening speed as brands embrace the opportunity that technology has created for them to engage with the consumer in a multitude of ways. What have been the highlights of 2019 and what will the landscape look like in 2020 as the global ad spend rockets towards an incredible $400bn. Join some of the biggest brands, agencies, media owners and technology companies as they discuss how this ever-exciting industry continues to evolve.

Topics include:

  • TV        
  • Publishing        
  • Data-Driven Advertising      
  • VR/AR        
  • AI/Voice        
  • Social Media        
  • Media Agencies        
  • Video        
  • Programmatic

Our eCommerce Expo Programme

Click here to see our eCommerce Expo 2019 theatres
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