Head of Solutions & Consultancy, Paragon Customer Communications
As Head of Solutions and Consultancy, Murdo is a highly experienced professional in pre-sales technical and strategic consultancy with over 20 years’ experience in this field, previously working in data management to drive direct customer communications. An expert in the scoping, building/implementation and integration of complex marketing databases to drive successful CRM programmes, Murdo works with blue-chip private and public sector organisations to provide them with data driven multi-channel communication solutions, in partnership with leading marketing technology providers. For the Asurion client being discussed, Murdo was involved in designing this complex, robust and automated solution that runs in a lights out manner across 4 channels, several languages and brands, and is deeply integrated with the clients own operational business systems. Murdo previously worked at Acxiom, Consodata and Vertis in digital and technical consultancy roles.