Mike Stevens served his entrepreneurial apprenticeship on the start-up team at innocent drinks before co-founding the good-for-you confectionery company Peppersmith. After scaling and selling Peppersmith, Mike now is a consultant and advisor for challenger brands. He has also spent the last two years writing The Direct-To-Consumer Playbook. In the book, he interviews the founders of the best-in-class DTC brands and asks them how they achieved their success. It's a deep dive into the strategies, the tactics, the missteps and triumphs of these brands in a rapidly evolving market. The Direct To Consumer Playbook is now available from all good bookshops. ---------