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Mark Patron

Mark Patron

Tutor, IDM
Mark has over 30 years’ experience in data driven marketing. As CEO he grew RedEye to be one of the top two UK based email marketing automation businesses. Mark founded and built up leading data driven marketing companies Claritas UK and Abacus Europe. He was part of management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He co-founded Transactis and was voted one of UK’s 15 most influential direct marketers by readers of Precision Marketing magazine. Mark is a member of the DMA Customer Data Council and is an IDM tutor.
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