Mark heads up some of Cream’s top accounts including Seiko, Unilever, Jessica McCormack and The Royal Mint. A shining light in creative account handling, his ability to build brand identities and create campaignable moments is embedded in audience insight, ensuring that brands and consumers are connected through media in a meaningful way. Mark’s keen understanding of brand articulation was born from his early career in journalism, focused on luxury fashion, art and popular culture. His belief that creative thinking should be integrated into a holistic marketing strategy has led him to spearhead the growth of Cream Creative as part of the agency’s integrated offering. Mark is passionate about diversity and inclusion within the advertising industry and has delivered exemplary campaigns celebrating and supporting the LGBTQ+ community for Unilever brand Bed Head.