Krushali Patel
Digital Technical Optimisation Specialist,
SEPHORA - LVMH
Krushali Patel is shaping what the future of CRO really looks like. At Sephora UK, she’s pushing boundaries with AI-led personalisation, first-party data strategies, and experimentation that gets real results. She’s led end-to-end CRO projects across site modules, executed fallback solutions for server-side limitations. She thrives where data meets intuition. Her mission? Smarter journeys, better outcomes, and experiences that customers actually love.
Sessions
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24-Sep-2025THE OPTIMISATION STAGEThe new rules of conversion: Where CRO meets AI, trust, and first-party data
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