Group Digital Director & Marketing Director, Zizzi
Jo has a dual role as Digital & CRM director for the Azzurri group and Marketing Director for Zizzi. The Azzurri Group is a market leader in the Italian casual dining sector, operating ASK Italian, Zizzi and Coco di Mama. Jo’s scope includes developing and leading the Digital vision for Azzurri; tasked with leveraging digital technology and CRM to enhance the dining experience for customers, ultimately leading to delivering a genuine competitive advantage for the group. At Zizzi’s, Jo successfully leads efforts to improve the overall brand performance, reaching higher rankings on most key brand metrics, and integrating digital and physical customer experiences.