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Jo Fawcett

Jo Fawcett

Marketing Director, Zizzi , Group CRM Director, Azzurri Group
A commercial marketing director with 20+ yrs diverse experience gained both client & agency side, across multiple geographies & industries; including multi-site Hospitality, Management Consultancy, Retail start-up and Fast Moving Consumer Goods. 
Jo is a rare breed of marketer that started her career in engineering operations for P&G. After 3 years she made the move to P&G brand management where she stayed for 10 years gaining classic marketing experience on a breadth of brands from major household laundry brands to P&G Prestige Beaute products. 
On leaving P&G in 2004, Jo joined a retail start-up concept, Sheactive – an omnichannel retailer of women’s branded sportswear with 2 stores and a website. Here she gained hands-on skills in digital marketing and e-commerce.
Jo currently has a dual role as Digital & CRM director for the Azzurri group and Zizzi Marketing Director. The Azzurri Group is a market leader in the Italian casual dining sector, operating ASK Italian, Zizzi and Coco di Mama. The Group employs nearly 6,000 people, serving over 15 million meals a year in a growing estate of over 250 restaurants and shops.
Jo joined Zizzi in Jan 2013 from Kantar Retail, the consultancy arm of WPP, having worked internationally with blue-chip organisations such as Coke, Unilever, Nestle, and William Grant & Sons. Jo spent her first 3 years as Zizzi marketing Director, part of the leadership team responsible for step-changing the brand performance. Zizzi now has higher rankings on most key brand metrics and is pulling away from the “Italian” pack. This has been delivered whilst driving market leading LFL sales and gross margin improvement from menu engineering.
Jo’s scope was extended in March 2017 to develop and lead the Digital vision for Azzurri; tasked with leveraging digital technology and CRM to enhance the dining experience for customers, ultimately leading to delivering a genuine competitive advantage for the group.
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