Director and Founder, Studio INTO
Joanna Brassett is the director and a founder of Studio INTO, a global innovation consultancy based in London with a satellite team of 80 Cultural Guides in over 65 countries. Her expertise combines design research, social science and strategic innovation, specialising in turning cultural insights into relevant business strategies. Joanna trained at Central Saint Martins College of Art & Design and the London School of Economics before working as a brand packaging designer and a senior design researcher and strategist at Seymourpowell. She is also a visiting professor at Anhalt University of Applied Sciences, Department of Design, Dessau, Germany. She has previously spoke at TEDx, BBC, Qual360 2017, Service Design Days, has featured on design-centric / research podcasts and written for Contagious, INC. and LSN Global.