Header

Loading
Jake Chody

Jake Chody

Digital Marketing Manager, Pointnext UKI, HPE
I ran the day-to-do marketing of a start-up with 15 employees. We have since been acquired twice and I am now part of a 25,000-person organisation. All of which happened within 4 years. In such a time, I focused on building a brand that had market respect, while focusing on marketing strategies that could be measured in monthly sprints. I don’t think too much about tactics and platforms, but more so that way in which people are likely to behave in 5-10 years. As such, we follow a data-led, experiential approach to everything from content marketing, videos to email workflows. I also don’t view ideas as precious, and try and share them where possible. 
Sessions

OUR 2018 SPEAKERS INCLUDE

LATEST TWEETS

Headline Sponsor

Diamond Sponsor


 

VIP Programme Sponsor

Theatre Sponsor


 

Theatre Sponsor

Media Partner



 

Media Partner



 

Media Partner

 

Media Partner

Media Partner