Digital Marketing Manager, Pointnext UKI, HPE
I ran the day-to-do marketing of a start-up with 15 employees. We have since been acquired twice and I am now part of a 25,000-person organisation. All of which happened within 4 years. In such a time, I focused on building a brand that had market respect, while focusing on marketing strategies that could be measured in monthly sprints. I don’t think too much about tactics and platforms, but more so that way in which people are likely to behave in 5-10 years. As such, we follow a data-led, experiential approach to everything from content marketing, videos to email workflows. I also don’t view ideas as precious, and try and share them where possible.