Managing Director New Macho, BBD PERFECT STORM
Fernando is a world-leader in marketing to men. He speaks with authority on the increasing cultural shift around masculinity and the male narrative. For more than 18 years at Unilever he led global brand communications targeting men for Dove Men+Care and Axe / Lynx. In 2018 he joined BBD Perfect Storm to lead their strategic unit, New Macho. It helps male-focused brands grow through an insight-led approach in a complex cultural and marketing landscape. He is regularly employed by national media, major brands and culture-shaping organisations.