Cultivating over 22 years of experience across Digital, Sales & Marketing, and Customer Services in prominent global roles with renowned brands such as Adidas, Schiphol Airport, Bugaboo, TUI, and Heineken, they've honed their skills to perfection. Throughout their illustrious career, they've exhibited a knack for devising and executing strategic visions that consistently deliver substantial value to organizations. With finesse, they've assembled and transformed teams into high-performing units, prioritising excellence, efficiency, and value creation. Their recipe for business success centres around the fundamental pillars of people, processes, and technology. Over the years, they've garnered profound expertise in crafting and seamlessly implementing end-to-end customer experiences, all underpinned by an unwavering commitment to a customer-centric approach