David Hicks

David Hicks

David Hicks

Co-Founder, XMCoach
David has been involved in Customer Experience for 35 years, first as a milkman, and then as a postman (eventually as the Executive Lead on experience in both these organizations). In Royal Mail David led the development of the specification for Customer Experience delivery to ensure an integrated experience across 250k colleagues. Until its successful sale (to IHS a Global Leader in data services), David was founder and CEO of Mulberry Consulting, the largest Global boutique Customer Experience Consulting business. David led the business for over 12 years, taking it from start-up to a global player with a Fortune 500 client base. As both a practitioner and consultant, David has unique insights on how to equip and empower the leaders of household brands to make their customer and colleague experience real, every day. He has worked globally with over 300 organizations in telecommunications, finance, retail, logistics, travel & hospitality, auto, publishing and technology. David has coached Senior Leaders of global companies on Customer Experience from UPS to the UK Police. David regularly speaks on Customer Experience (in 17 countries across 2018/19), telling a unique practical story of customer experience transformation, from both a practitioner and advisors perspective and sharing details of proven practices. David is President of TribeCX, also Chairman XMCoach and TMD, a North American marketing communications company leveraging customer experience based in Canada.
  • "Technology for Marketing is superior because of the quality and vetted range of visitors. We're definitely coming next year, we have already signed..."
    Event Manager, Dot Digital
  • "We come to Technology for Marketing to grow our presence into the UK from Europe. We have had very good conversations - hope to join next year"
    Content Marketer, Deployteq
  • "We came to Technology for Marketing to expose our brand in front of UK retailers, and introduce new AI focused products and services. We are most likely to attend again based on the result."
    VP Marketing, Insider
  • "A good mix of job titles with senior marketing teams - will definitely join next year."
    Product Marketing Manager, Upland
  • "We have been sponsors for three years. It is one of our best forming tradeshows and a no brainer. I really love the way its runs. Sarah Tully is a joy to work with. It is the right type of people that we are trying to meet. Absolutely will join next year."
    Events Manager, Klaviyo


We couldn't run the event without the support of our fantastic sponsors


and our amazing media partners




Sign up for the Technology for Marketing newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here