Author, Digital Branding - TOPIC: Digital Branding
Daniel has been working in Digital Marketing and Digital Transformation for the past 25 years, with extensive experience working both client side and within the agency environment. He is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and founding director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) whose books have been translated into 12 languages. Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Accenture, Grant Thornton, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more. Daniel prides himself on his practical and hands-on approach and brings best practice from many years of real-world experience planning and implementing digital campaigns and strategies. His career has covered both the technical and business aspects of digital, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.