Benni has over 15 years of experience in using technology and innovation to unlock the brand potential of Fortune 500 firms and startups. In his current role, as Global Head of Digital Innovation at Diageo, he is driving the test & learn agenda and championing digital transformation across a world-class spirits portfolio. His team of creative technologist are implementing cutting-edge marketing, hospitality and retail tech solutions to future-proof the Diageo business and create a competitive advantage for brands like Guinness, Bailey's, Johnnie Walker, Tanqueray and many more. Prior to Diageo he co-founded several start-ups and worked as a growth and innovation consultant. Benni holds an MBA from IE Business School and a BA in International Relations from Tufts University.