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Anthony Bridges

Anthony Bridges

Head of Product & Performance, Thomas Cook Group plc
Anthony Bridges is Head of Product and Performance, Media & Partnerships at Thomas Cook Group, his team is responsible for delivering all partner and supplier marketing for the business. With a focus on media innovation with digital and data at the core, across owned media and beyond, Thomas Cook Media & Partnerships deliver cutting-edge, award winning marketing partnerships for travel brands, engaging with the millions of travel-intenders that access Thomas Cook’s online properties, stores, agents, aircraft, hotels and resorts.
 
Anthony has guided Thomas Cook through a digital transformation in how they market their hotels by building a scalable, data-driven marketing platform which delivers highly effective campaigns.
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