Global CEO, BCMA
Andrew is amongst the leading practitioners in branded content and has thirty years experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association) which is the leading global association for branded content practitioners, promoting best practice and growing the branded content industry. He is responsible for spearheading the development and launching BCMA chapters across the world. He is also Co-Founder & Chief Content Officer at Global Living Brands, offering clients global influence monitoring, strategic marketing and branded content creation. In his role as CCO, he is heavily involved in consulting, selecting and developing suitable award winning branded content projects. Andrew is Honorary Professor at the School of Arts & Digital Industries, University of East. He lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many international award judging panels. He is co-author of the academic study, Defining Branded Content For The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, bringing together 60 leading industry experts.