SVP Data Strategy, SBDS Group (former Sky)
Sandy holds 20 years’ experience within digital marketing and data technology, building her career across companies such as Yell, Experian and most recently Sky. Sandy is passionate about leveraging data and technology to customise consumer experiences and has the skills to drive digital targeting capabilities and audience management with proficient understanding of the marketing and advertising cloud marketplace. Sandy has a passion for all things data and joined SBDS Group in July 2019 to run their global data strategy division. Sandy brings a wealth of knowledge, skill and understanding to the SBDS Group, and will be responsible for the data strategy and implementation for all the businesses clients.