As CEO of the UK team, Michelle is driving growth by building out new capabilities to unlock new opportunities for clients. Geometry has launched an Innovation Hub to capitalise on white space opportunities and rapidly prototype for clients, a data platform to drive deeper insights and more effective measurement and a 360-degree retail experience Flagship to experience and test new technologies. Under her leadership, Geometry is innovating with ideas that build growth across physical retail & shopper, omni-channel & digital commerce, brand & design, experiential. As a result, the client portfolio is fast-expanding with Unilever, Danone, GSK, Emirates, Coca-Cola, Huawei, Gore, Shell, among others. Before joining Geometry, Michelle was founder and Managing Director of M&C Saatchi Shop where she grew business by leveraging technology, mobile and data to connect with modern day shoppers.