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Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

Michael Barker

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Michael Barker

Michael Barker

CTO, Wex Photo Video
Michael Barker is the Chief Technology Officer for Wex Photo Video, an award-winning omnichannel retailer of cameras and optical equipment, and the largest specialist retailer of photographic equipment in the UK. Michael started his technology career at the turn of the millennium and has been developing, architecting and consulting on technology systems, specializing in eCommerce, ever since. He is a keen advocate of Agile practices and techniques for reducing friction between technology and people (both internal users and external customers) which are often the source of issues in growth businesses.
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