Head of Brand Commercial Development, Social Chain Media
Joe Smith is the Head of Brand Commercial Development at Social Chain Media, one of the world’s most influential social media publishing houses, with 260 employees with offices in New York, London, Manchester and Berlin. Their social-first communities focus on key consumer passion points such as sports, gaming, entertainment, food and music. Every month their content reaches over 1.8bn people through their 80m followers. Media Chain's passion led approach to social has made them the most engaged social publisher in the world. Joe has a keen commercial eye and remarkable digital intuition. His role centres heavily around innovation and he has masterminded a number of industry-firsts and award winning campaigns, working with clients such as BBC, William Hill and Boohoo. He plays a pivotal part in keeping Media Chain at the forefront of the social landscape, helping the global brands they work for to create the conversation online.