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30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

Emma Martell

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Emma Martell

Emma Martell

Head of Social Content, Virgin Trains
Emma is Head of Social Content at Virgin Trains. Her ‘work’ here has included inventing the award-winning #Avocard, persuading Will Ferrell to sign her toilet seat and launching a Dean Gaffney-themed Facebook bot. Prior to Virgin Trains, Emma led the content strategy at Hostelworld, where she had the pleasure of working not-very-closely with the likes of 50 Cent and Mariah Carey. And prior to THAT, Emma wore round glasses and worked for a magazine in Berlin.
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