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Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

David Raab

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David Raab

David Raab

Founder, CDP Institute
David Raab is Founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that helps businesses make the best use of their customer data. Mr. Raab named the CDP category in 2013. He has consulted on marketing technology planning and vendor selection with hundreds of organizations. He is author of the Marketing Performance Measurement Toolkit, Guide to Marketing Automation Systems, and more than one thousand articles and blog posts.
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