Ad Tech


Brenda Fiala

Brenda Fiala

Brenda Fiala

Global VP Strategy, Insights and Analytics, Bacardi Martini
Brenda Fiala is currently the Global VP Strategy, Insights and Analytics at the Bacardi company. As an experienced integrated marketing leader in building brands, developing profitable business strategy, digital-centered experiences (strategy, content, channels), cross channel marketing segmentation, performance and people analytics, with proven track record in leading large companies, client and agency teams to deliver strategic business growth globally. Brenda is a thought leader, problem solver, and collaboratively leads the creation of profitable client strategy through innovative business strategies, brand planning and engagement, integrated marketing strategy (campaigns, platforms, CRM, social, gaming, search across web, content strategy, tablet, mobile, retail, paid media and public spaces), and application of marketing and people analytics.

Headline Sponsor


Networking Lounge Sponsor

  • Selligent Marketing cloud

VIP Lounge Sponsor

  • Mirakl
  • Barclaycard


PR Partner

  • Propeller

Lanyard Sponsor

  • Checkout

Theatre Sponsor

  • Cheil UK
  • Pure360
  • Dubai Commercity
  • Bluecore
  • BlueVenn
  • redeye
  • SplashBI

Agency Sponsor

  • Havas
  • Dentsu AEGIS
  • Mindshare

Agency Sponsor

  • Zenith
  • Starcom
  • Wavemaker

Event Partner

  • Google Digital Garage
  • Pennies
  • BCMA
  • CMA
  • Olympia
  • Accelerating Asia
  • ASME
  • Co Creation Lab

Media Partner

  • TechTarget
  • Data & Marketing Association
  • Bizibl

Media Partner

  • Better Than Paper
  • IAB Europe

Media Partner

  • Institute of Data & Marketing
  • DAN Global

Media Partner

  • Elemental
  • Kogan Page
  • Digital Doughnut

Media Partner

  • Elite Business Mag
  • Disruptive

Media Partner

  • Retail Systems Magazine
  • Marketing Tech Outlook
  • Social Media Portal
  • AffiliateBay