Global Chief Digital Officer, Zenith
As Global Chief Digital Officer for Zenith (part of Publicis Groupe), Benoit Cacheux is responsible for helping define global clients’ acceleration plans when it comes to advertising in the digital age. Zenith has been named a ‘Leader’ by Forrester in The Forrester Wave™: Global Media Agencies, Q3 2018, and was recognized for its “vision to master the newly converging media and commerce landscape” and for its investment in eCommerce, personalization, marketing consulting, automation, AI and data visualization skills and tools. Benoit’s focus spans across building the right data and technology capabilities right through to delivering new operational models for media activation with the objective of driving superior growth for global organisations from a range of sectors: FMCG, Pharma, Automotive, Appliances, Luxury, Eyewear and Beauty. His background across big blue chip companies such as InterContinental Hotels Groups and pioneering digital agencies such as AKQA, Digitas and Organic have given him a unique depth of expertise when it comes to modern marketing and identifying new opportunities for growth. He’s passionate about the latest ways to drive commerce and innovation in marketing related to machine learning and blockchain.