Ad Tech


Benni Lickfett

Benni Lickfett

Benni Lickfett

Head of Technology and Digital Innovation, Diageo
Benni has over a decade of experience in using technology and innovation to unlock the brand potential of Fortune 500 firms and startups. In his current role, as Head of Technology and Digital Innovation at Diageo, he is driving the test & learn agenda and championing digital transformation across a world-class spirits portfolio in Europe. Prior to Diageo, he co-founded the leading financial services comparison site in the Nordics, an e-commerce retailer for non-medical allergy products and the first user-generated cause-marketing platform (one exit, one survivor, one implosion). Benni also spent several years consulting industry leaders such as Hilton Hotels, Best Buy, ExxonMobil, Cartier and Tetra Pak on their growth strategy. Benni holds an MBA from IE Business School and a BA in International Relations from Tufts University.

Headline Sponsor


Networking Lounge Sponsor

  • Selligent Marketing cloud

VIP Lounge Sponsor

  • Mirakl
  • Barclaycard


PR Partner

  • Propeller

Lanyard Sponsor

  • Checkout

Theatre Sponsor

  • Cheil UK
  • Pure360
  • Dubai Commercity
  • Bluecore
  • BlueVenn
  • redeye
  • SplashBI

Agency Sponsor

  • Havas
  • Dentsu AEGIS
  • Mindshare

Agency Sponsor

  • Zenith
  • Starcom
  • Wavemaker

Event Partner

  • Google Digital Garage
  • Pennies
  • BCMA
  • CMA
  • Olympia
  • Accelerating Asia
  • ASME
  • Co Creation Lab

Media Partner

  • TechTarget
  • Data & Marketing Association
  • Bizibl

Media Partner

  • Better Than Paper
  • IAB Europe

Media Partner

  • Institute of Data & Marketing
  • DAN Global

Media Partner

  • Elemental
  • Kogan Page
  • Digital Doughnut

Media Partner

  • Elite Business Mag
  • Disruptive

Media Partner

  • Retail Systems Magazine
  • Marketing Tech Outlook
  • Social Media Portal
  • AffiliateBay