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30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

Benni Lickfett

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Benni Lickfett

Benni Lickfett

Head of Technology and Digital Innovation, Diageo
Benni has over a decade of experience in using technology and innovation to unlock the brand potential of Fortune 500 firms and startups. In his current role, as Head of Technology and Digital Innovation at Diageo, he is driving the test & learn agenda and championing digital transformation across a world-class spirits portfolio in Europe. Prior to Diageo, he co-founded the leading financial services comparison site in the Nordics, an e-commerce retailer for non-medical allergy products and the first user-generated cause-marketing platform (one exit, one survivor, one implosion). Benni also spent several years consulting industry leaders such as Hilton Hotels, Best Buy, ExxonMobil, Cartier and Tetra Pak on their growth strategy. Benni holds an MBA from IE Business School and a BA in International Relations from Tufts University.
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