Head of Digital (Brand Marketing, Communications and Innovations), Panasonic UK
Starting out at a boutique agency, working for multinational brands, working as a freelancer and writing about sport! Anand has had wide experience across different facets of branding, content and marketing. Anand started his career in India in the growing media industry with a creative agency as a copywriter working on FMCG and sports clients, before moving client side with Time Warner. He was the first digital hire for Time Warner in India and helped build up their portfolio of online properties across Cartoon Network, Warner Bros and regional TV channels. He then transitioned to a 360 degree marketing role internally working on launching the Warner Bros movie channel in the country. After 3.5 yrs at Time Warner, he then moved to the UK to pursue his passion for sport with an MBA in Football Industries at the Uni of Liverpool, following which he joined Panasonic in the UK. 7 yrs since, Anand is now Head of Digital Brand Marketing, Comms and Innovations at Panasonic UK where he works on their activations with the IOC and Team GB as part of the Worldwide Olympic Sponsorship – both during and outside Games time. As a brand that’s not traditionally a “sports brand”, and as a massive sports fan himself, he is constantly looking for ways to engage with the fan organically and connect with them on an emotional level with brand marketing activities.