incorporating

Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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So much data; the challenge to get to the truth

25 Sep 2019
Keynote Theatre
Innovation & Disruption
  • CMO’s are the guardian of consumer, product and category Truths. With increasing volumes of data from an ever increasing number of channels and sources – the challenge to get to the truth gets harder and more expensive!
    • We need relentless curiosity
    • We need to learn to love numbers
    • We need to partner with right tech firms
Speakers
Jo Fawcett, Group Digital Director & Marketing Director - Zizzi
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