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Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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What does it take to put the international customer first?

25 Sep 2019
Cross Border Theatre
Customer Centricity , Data-Driven Insights
We all understand how important it is to put the customer first, so why do so many businesses fail their international customers. Ridiculous high delivery costs, few delivery options, bad translations and a general lack of understanding of the local nuances of a market are very much common practice. Why is that? Bianca will share with you examples of good & bad localisation and talk you through the pitfalls on the path to internationalisation.
Speakers
Bianca Mercer, Director of eCommerce - Smythson of Bond Street
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