incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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What does it take to put the international customer first?

25 Sep 2019
Cross Border Theatre
Customer Centricity , Data-Driven Insights
We all understand how important it is to put the customer first, so why do so many businesses fail their international customers. Ridiculous high delivery costs, few delivery options, bad translations and a general lack of understanding of the local nuances of a market are very much common practice. Why is that? Bianca will share with you examples of good & bad localisation and talk you through the pitfalls on the path to internationalisation.
Speakers
Bianca Mercer, Director of eCommerce - Smythson of Bond Street
Twitter

Headline Sponsor

  • UKFAST

Networking Lounge Sponsor

  • Selligent Marketing cloud

VIP Lounge Sponsor

  • Mirakl
  • Barclaycard

 

PR Partner

  • Propeller

Lanyard Sponsor

  • Checkout

Theatre Sponsor

  • Cheil UK
  • Pure360
  • Dubai Commercity
  • Bluecore
  • BlueVenn
  • redeye
  • SplashBI

Agency Sponsor

  • Havas
  • Dentsu AEGIS
  • Mindshare

Agency Sponsor

  • Zenith
  • Starcom
  • Wavemaker

Event Partner

  • Google Digital Garage
  • Pennies
  • BCMA
  • CMA
  • Olympia
  • Accelerating Asia
  • ASME
  • Co Creation Lab

Media Partner

  • TechTarget
  • Data & Marketing Association
  • Bizibl

Media Partner

  • Better Than Paper
  • IAB Europe

Media Partner

  • Institute of Data & Marketing
  • DAN Global

Media Partner

  • Elemental
  • Kogan Page
  • Digital Doughnut

Media Partner

  • Elite Business Mag
  • Disruptive

Media Partner

  • Retail Systems Magazine
  • Marketing Tech Outlook
  • Social Media Portal
  • AffiliateBay