Social Media: Legal Issues for Businesses
25 Sep 2019
Content & Social Strategies Theatre
What are the legal, contractual and socioeconomic risks of using social media sites by businesses? How can these risks be identified and minimised? How should they be addressed? Social media sites are designed to be “easy-in”, but are they as easy to terminate? Are there any special provisions in social media sites such as Facebook and LinkedIn for companies who use those sites as opposed to individuals? In what areas can social media be safely used by businesses? In recruitment? In marketing, promotion and advertising? What are the consequences for businesses in general? Among the aspects of social media that Dai will cover are: • What is social media and when is it used by businesses? • When should a business be concerned about data loss and data protection? • How should related issues, such as passwords, security and mobile telephones be dealt with? • What is best practice in the use of social media by companies?