The global online opportunity for luxury brands: the smart way for cross-border success
25 Sep 2019
Cross Border Theatre
Cross-border ecommerce markets continue to grow with billions of international shoppers purchasing goods from websites overseas. The luxury market has seen a similar trend with increasing numbers of shoppers worldwide buying luxury items online, especially among Millennials and Gen Z who have grown up with the internet and are more comfortable shopping online. The growth in online spending on luxury goods creates an unprecedented opportunity for retailers to significantly boost their online sales by expanding to international markets. However, in order to be successful, luxury brands and retailers need to offer international customers a seamless, localised shopping experience, similar to the experience of buying locally. In this session, Lisa Small, Head of Ecommerce at Hackett London, will discuss the key steps for achieving successful international expansion and accelerated cross-border growth with higher customer satisfaction. Join us to hear how Hackett London, the leading high-end menswear retailer, is driving its international revenues by localising their global offering and tailoring it according to both the unique characteristics of each market and their business strategy and goals.